LaKeysha Cobbs-Hayes
Behavior Change Strategist
LaKeysha Cobbs-Hayes, known to her clients as Coach Key, is a Board Certified Behavior Analyst who works from a simple premise: Behavior follows conditions, not willpower. When the environment makes the wrong thing easier than the right thing, no amount of motivation survives it.
Through The Follow-Through Method, the framework she built, LaKeysha finds the exact point where execution breaks and rebuilds it. She works with two kinds of people who share the same problem: individuals who feel like their life has not moved in years, and business owners whose growth has stalled because everything still runs through them.
She is the founder and CEO of an ABA therapy practice with five locations across California and Georgia, teaches and coaches service-based owners to build and sustain 7-figure businesses under Strategic Behavior Consultants, and is the author of Redefined.
